Jonathan Groucutt

Mastering e-Business is an introduction to the key concepts and challenges of the internet and electronic business. It explores the fresh and dynamic set of resources that e-business can provide, developing the reader's ability to

От производителя "Foundations of Marketing" provides a highly accessible and absorbing introduction that explores the combination between theory and real-world practice. Moreover, this contemporary text expands the generic marketing mix beyond the 7Ps to 1OPs with the inclusion of Psychology, Performance and Packaging. There are also discussions on the debate between the marketing mix and the rel...