If you don’t remember life before McDonald’s as a mega-corporation, or if you’ve ever wondered where your company falls on the supply-demand chain, Kash and Calhoun of the Cambridge Group offer insights into the marketplace’s financial chinks in the armor. Pricing and innovation tips are taken from a mashup of giants: HP, Bestbuy, Allstate, Google, and Hersheys. Rather than a rehashed view of efficient supply-chain management, the authors offer highly profitable pools of demand that lead to winn...
If you don’t remember life before McDonald’s as a mega-corporation, or if you’ve ever wondered where your company falls on the supply-demand chain, Kash and Calhoun of the Cambridge Group offer insights into the marketplace’s financial chinks in the armor. Pricing and innovation tips are taken from a mashup of giants: HP, Bestbuy, Allstate, Google, and Hersheys. Rather than a rehashed view of efficient supply-chain management, the authors offer highly profitable pools of demand that lead to winning the power war of pricing. Книга «Now companies win» авторов Rick Kash, David Calhoun оценена посетителями КнигоГид, и её читательский рейтинг составил 7.60 из 10.
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