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Книги David Kellogg Lewis

David Kellogg Lewis - автор 3 книг. Из известных произведений можно выделить: The BRAIN SELL: When Science Meets Shopping, Non-Governmental Organizations, Management and Development, On the Plurality of Worlds. Все книги можно читать онлайн и бесплатно скачивать на нашем портале.

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The BRAIN SELL: When Science Meets Shopping
The BRAIN SELL: When Science Meets Shopping

Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pi...