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Книги Peter Bieler

Peter Bieler - автор 1 книги. Из известных произведений можно выделить: "This Business Has Legs": How I Used Infomercial Marketing to Create the $ 100,000,000 ThighMaster Craze. Все книги можно читать онлайн и бесплатно скачивать на нашем портале.

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"This Business Has Legs": How I Used Infomercial Marketing to Create the $ 100,000,000 ThighMaster Craze

The conventional wisdom used to be that a company needed at least $200 million in sales to afford a national TV ad campaign. Not anymore, claims Bieler, as he tells how he used TV infomercials to market an exercise machine and hit the jackpot with a relatively small cash outlay. He had this going for him: a hot product, Suzanne Somers to demonstrate it and business savvy. Although the sponsor shel...