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Книги Nir Eyal

Nir Eyal - автор 3 книг. Из известных произведений можно выделить: Hooked: A Guide to Building Habit-Forming Products, Hooked: How to Build Habit-Forming Products, Indistractable: How to Control Your Attention and Choose Your Life. Все книги можно читать онлайн и бесплатно скачивать на нашем портале.

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Hooked: A Guide to Building Habit-Forming Products
Hooked: A Guide to Building Habit-Forming Products

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users ba...

7.8
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Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecut...

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Indistractable: How to Control Your Attention and Choose Your Life
Indistractable: How to Control Your Attention and Choose Your Life

You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be poss...