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Книги Jean-Noel Kapferer

Jean-Noel Kapferer - автор 1 книги. Из известных произведений можно выделить: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Все книги можно читать онлайн и бесплатно скачивать на нашем портале.

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively ...