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Книги Ian Dunbar

Ian Dunbar - автор 1 книги. Из известных произведений можно выделить: Market Segmentation: How to do it, How to Profit from it. Все книги можно читать онлайн и бесплатно скачивать на нашем портале.

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Market Segmentation: How to do it, How to Profit from it
Market Segmentation: How to do it, How to Profit from it

McDonald and Dunbar are the leading author team in this area Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The B...