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Книги Roddy Mullin

Roddy Mullin - автор 2 книг. Из известных произведений можно выделить: Direct Marketing: A Step by Step Guide to Effective Planning and Targeting (Marketing in Action), Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work. Все книги можно читать онлайн и бесплатно скачивать на нашем портале.

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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work

This fully updated third edition includes new developments in the field of sales promotion, exploring use of the Internet, e-mail, and text messaging, and also features a new interactive self-study question-and-feedback section. Packed with case

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6.0
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Direct Marketing: A Step by Step Guide to Effective Planning and Targeting (Marketing in Action)
Direct Marketing: A Step by Step Guide to Effective Planning and Targeting (Marketing in Action)

Direct marketing is a popular and effective marketing communications tool. Marketing professionals and those studying for marketing degrees need to have an overall understanding of the scope and potential of this whole area. In Direct Marketing