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Книги Tim Wu

Tim Wu - автор 2 книг. Из известных произведений можно выделить: The Master Switch: The Rise and Fall of Information Empires, The Attention Merchants: The Epic Scramble to Get Inside Our Heads. Все книги можно читать онлайн и бесплатно скачивать на нашем портале.

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The Master Switch: The Rise and Fall of Information Empires
The Master Switch: The Rise and Fall of Information Empires

It is easy to forget that every development in the history of the American information industry–from the telephone to radio to film–once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same ...

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The Attention Merchants: The Epic Scramble to Get Inside Our Heads
The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our time...