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Книги Denise Lee Yohn

Denise Lee Yohn - автор 1 книги. Из известных произведений можно выделить: What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. Все книги можно читать онлайн и бесплатно скачивать на нашем портале.

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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Discover proven strategies for building powerful, world-classbrands It's tempting to believe that brands like Apple, Nike, andZappos achieved their iconic statuses because of serendipity, anunattainable magic formula, or even the genius of a singlevisionary leader. However, these companies all adopted specificapproaches and principles that transformed their ordinary brandsinto industry leaders. In...