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Книги Frank V. Cespedes

Frank V. Cespedes - автор 1 книги. Из известных произведений можно выделить: Concurrent Marketing: Integrating Product, Sales, and Service. Все книги можно читать онлайн и бесплатно скачивать на нашем портале.

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Concurrent Marketing: Integrating Product, Sales, and Service
Concurrent Marketing: Integrating Product, Sales, and Service

Concurrent Marketing examines certain "key interfaces" that exist between sales, marketing, and customer service. Shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can impede effective integration of the three groups, and provides specific examples of how different companies address these issues as they move toward inter...