The Small Big: Small Changes That Spark Big Influence
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At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Книга «The Small Big: Small Changes That Spa...
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Книга «The Small Big: Small Changes That Spark Big Influence» авторов Роберт Чалдини, Noah J. Goldstein, Steve J. Martin оценена посетителями КнигоГид, и её читательский рейтинг составил 0.00 из 10.
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- ISBN (EAN): B00KC0H1FA
- Языки: Английский
- Возрастное ограничение: не указано
- Год написания: 2014
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