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[127] Shawn Achor, The Happiness Advantage (New York: Crown Business, 2010).

[128] Harvard Crimson poll, 2004, cited in ibid.

[129] This is 365 days in a year divided by 21 days in a cycle, which gives you 17 cycles per year.

[130] Kandel, In Search of Memory.

[131] Church, Genie in Your Genes.

[132] Ibid.

[134] Michael Merzenich as cited in Doidge, Brain That Changes Itself.

[135] Phillippa Lally et al.

, “How Are Habits Formed: Modelling Habit Formation in the Real World,” European Journal of Social Psychology 40, no. 6 (2010): 998–1009.

[136] Ibid.

[144] I explain this in depth in chapter 5 (key 5) and chapter 6 (key 6). It’s worth taking the time to look back at these chapters at this point.

[145] Caroline Leaf, The Switch On Your Brain 5-Step Learning Process DVD/Workbook (Dallas: Switch On Your Brain, 2009).