Steve Krug «Don't Make Me Think: A Common Sense Approach to Web Usability (2nd Edition)»

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Автор Steve Krug

Don’t Make Me Think!

A Common Sense Approach to Web Usability

Second Edition

Steve Krug

New Riders Publishing

Berkeley, California USA

Don’t Make Me Think! A Common Sense Approach to Web Usability, Second Edition

New Riders

1249 Eighth Street

Berkeley, CA 94710

510/524-2178

800/283-9444

510/524-2221 (fax)

New Riders is an imprint of Peachpit, a division of Pearson Education.

Editor: Karen Whitehouse

Production Editor: Lisa Brazieal

Interior Design and Composition: Allison D. Cecil

Illustrations by Mark Matcho

Notice of Rights

Notice of Liability

The information in this book is distributed on an “As Is” basis, without warranty. While every precaution has been taken in the preparation of the book, neither the author nor Peachpit shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the computer software and hardware products described in it.

Trademarks

Throughout this book, trademarks are used. Rather than put a trademark symbol in every occurrence of a trademarked name, we state that we are using the names in an editorial fashion only and to the benefit of the trademark owner with no intention of infringement of the trademark.

No such use, or the use of any trade name is intended to convey endorsement or other affiliation with this book.

ISBN 0-321-34475-8

Printed and bound in the United States of America

FIRST EDITION

To my father, who always

wanted me to write a book,

My mother, who always

made me feel like I could,

Melanie, who married me—the

greatest stroke of good fortune of my life,

and my son Harry, who will surely

write books much better than this one

whenever he wants to.

SECOND EDITION

To my big brother, Phil,

who was a mensch his whole life.

CONTENTS

PREFACE About the Second Edition

FOREWORD By Roger Black

INTRODUCTION Read me first

Throat clearing and disclaimers

GUIDING PRINCIPLES

CHAPTER 1 Don’t make me think!

Krug’s First Law of Usability

CHAPTER 2 How we really use the Web

Scanning, satisficing, and muddling through

CHAPTER 3 Billboard Design 101

Designing pages for scanning, not reading

CHAPTER 4 Animal, vegetable, or mineral?

Why users like mindless choices

CHAPTER 5 Omit words

The art of not writing for the Web

THINGS YOU NEED TO GET RIGHT

CHAPTER 6 Street signs and Breadcrumbs

Designing navigation

CHAPTER 7 The first step in recovery is admitting that the Home page is beyond your control

Designing the Home page

MAKING SURE YOU GOT THEM RIGHT

CHAPTER 8 “The Farmer and the Cowman Should Be Friends”