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Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R ORL, England First published in 2009 by Portfolio, a member of Penguin Group (USA) Inc.

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Copyright © Simon Sinek, 2009 All rights reserved

"The Sneetches" from The Sneetches and Other Stories by Dr. Seuss. Trademark TM and copyright © by Dr. Seuss Enterprises, L. P. 1953,1954,1961, renewed 1989. All rights reserved. Used by permission of Random House Children's Books, a division of Random House, Inc. and International Creative Management, Inc. , agents for Dr.

Seuss Enterprises, L. P.

LIBRARY OF CONGRESS C ATALO GIN G -1N - P UBLI C AT IO N DATA Sinek, Simon.

Start with why: how great leaders inspire everyone to take action / by Simon Sinek. p. cm.

Includes bibliographical references and index. ISBN 978-1-59184-280-4 1. Leadership. I. Tide. HD57. 7. S549 2009

658. 4*092—dc22 2009021862

Printed in the United States of America Set in Minion Designed by Victoria Hartman

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