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Книги Malcolm McDonald

Malcolm McDonald - автор 3 книг. Из известных произведений можно выделить: If You're So Brilliant...How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning (If You're So Brilliant), Marketing Plans: How to Prepare Them, How to Use Them, Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. Все книги можно читать онлайн и бесплатно скачивать на нашем портале.

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If You're So Brilliant...How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning (If You're So Brilliant)
If You're So Brilliant...How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning (If You're So Brilliant)

With more than a quarter million copies sold world-wide of his acclaimed book Marketing Plans , Malcolm MacDonald is in a unique position to write this--his first--quick-fix guide for busy practitioners who need results now. He has pared down

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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality,...

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Marketing Plans: How to Prepare Them, How to Use Them
Marketing Plans: How to Prepare Them, How to Use Them

Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in