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Книги Edward M. Mazze

Edward M. Mazze - автор 2 книг. Из известных произведений можно выделить: Specialty Retailers -- Marketing Triumphs and Blunders, The Food Industry Wars. Все книги можно читать онлайн и бесплатно скачивать на нашем портале.

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Specialty Retailers -- Marketing Triumphs and Blunders
Specialty Retailers -- Marketing Triumphs and Blunders

Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their hotly competitive environments. Innovation, target market

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4.0
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The Food Industry Wars
The Food Industry Wars

How food marketers make use of key variables--such as innovation, target market, market segmentation, image, and physical, environmental, and human resources--will determine how successfully they sell their products. Michman and Mazze concentrate on