A. Coskun Samli

Samli deals with a timely and important topic. It is maintained that proactive marketing, which is coined in the book as "value marketing," must be utilized to counteract the economic turbulence of our times. The firm must be able to develop a

A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their

Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an